The 25-point Marketing Plan - Our Commitment

Our committment is to offer the highest standard of professional service to all our customers, that ensures that your property is marketed to its fullest potential in order to obtain the highest possible market value for you.

1.  REVIEW PROPERTIES IN DIRECT COMPETITION WITH YOURS

All homes are unique.Therefore, we will review how each home is either similar or dissimilar to your home so that we can factually evaluate your market position.

2.  FAMILIARIZE YOU WITH SOLD HOMES THAT ARE MOST LIKE YOURS

People may ask anything for their homes. However, the prices for which these homes actually sold for are of paramount importance in establishing a realistic range within which your home may be expected to sell. 

3. DEVELOP AN APPROPRIATE LISTING PRICE

We will work with you to develop a listing price designed to attract top price, in the shortest period, wtih the least inconvenience to you. We will achieve this objective by considering direct competition in the market, your own immediate plans and needs, seasonablity, buyer versus seller markets, and pricing practices in the marketplace.

4.  ACCURATE EVALUATION

The actual selling price of a home is the highest price that the market will bear. Since you are most familiar with the features of your home, we will tour your home together in order to develop a solid understanding and appreciation of what your home will offer to a prospective buyer. In order to assist you in determining the  asking price, we will provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your neighborhood.

5.  PROFESSIONAL ADVICE

We will advise you of any necessary repairs and how you may best prepare your home for showing. We will keep you informed about current marketing conditions of similar properties in direct competition with yours and any other factors which may affect the progress of the sale.

  • Prepare and sign listing contract
  • Send listing contract to MLS board
  • Place lock box on property, if needed
  • Provide you staging tips on how to showcase your Home

6.  EXPLAIN MARKETING CUSTOMS AND SELLING PRACTICES

There is much for us to review and we want you to be knowledgeable and comfortable during the marketing period. We will discuss everything ranging from when the sign is posted, to the appointment procedure, to the MLS tour, to the presentation of a sales contract to you.

7.  PROVIDE YOU WITH A WRITTEN ESTIMATE OF SELLER'S EQUITY

We will identify all of the usual charges and expenses which you can expect to incur during the selling process.

8.  DISCUSS FINANCING OPTIONS AVAILABLE TO A TYPICAL BUYER

There is a myriad of financing options available today. We will discuss Adjustable and Fixed rate options, cap rates, balloons, etc., so that you'll be perfectly knowledgeable when the contract to purchase is presented to you.

9.  PROMOTION OF YOUR HOME TO OTHER REALTORS

The major selling points of your home will be distributed to other real estate firms throughout the community especially the Top 100 Agents active in the neighborhood. Arrange showings for other agents.

10.  SIGNAGE

The highly respected RE/MAX EXCELLENCE REALTY "FOR SALE" sign advertises your property 24 hours a day and serves as an instant notification to all that the sale of your home is in professional hands.

11.  NOTIFY PURCHASERS

We will use our advanced computer system to identify people who have been looking for homes in your neighborhood. We will mail the "Just Listed" flyers/postcards to neighbors providing details and special features of your property.

12.  OPEN HOUSES

If appropriate, we will arrange and hold open houses during reasonable hours.

13.  VIRTUAL TOUR

In addition to open houses, we provide a virtual tour of your home which allows all prospective buyers in the price range of your home (including out-of-state buyers and buyers from different time zones), to preview your home at their convenience, 24 hours a day. This has the added benefits of providing extended geographical and visual exposure of your home, while at the same time, sparing you the incovenience of having to show your home at times that are not convenient for you.

14.  MAINTAIN A VIABLE ADVERTISING PROGRAM

We will consolidate the features and attractions of your home by preparing a listing sheet summary, describing your home in detail. This will be used as a basis for advertising and to provide information to prospective purchasers and our cooperating brokers. Additionally, we will advertise your home on appropriate website portals and communicate our results to you by providing you with a weekly "seller report" detailing our services rendered in listing and marketing your home.

15.  PROGRESS REPORT

Every step in the sales effort will be documented. Our Progress Report will keep you up-to-date. To accommodate your schedule, in addition to our marketing report, we will set up a 24-hour personalized webpage that will enable you to read and print out the status of the transaction.

16.  PRE-APPROVED MORTGAGES AND FINANCING GUIDANCE

Through our network of mortgage brokers, we offer pre-approved mortgages which encourage buyers by letting them know the mortgage potential in advance. Your RE/MAX EXCELLENCE REALTY Consultant will provide professional financing guidance to both the buyer and the seller.

17.  PRESENTATION OF OFFERS

We will negotiate the transaction with other agents and present all offers as soon as received, together with a revised "Net calculation", showing your bottom-line based on the terms of the offer.

18.  ASSIST IN FINDING YOU A HOME IN YOUR NEW LOCATION

If you are staying in the area, we will find you another home of your choice. If you are moving out-of-town and request our assistance, we will introduce you to a competent Realtor associated with our Remax International Network of Realtors.  

19. PROCESSING THE TRANSACTION:

We will promptly prepare, process, retain and/or distribute any required documents to appropraite parties.

COOPERATE WITH YOUR ATTORNEYS AND OTHER PROFESSIONALS

Upon your instruction, we will dutifully communicate and work with your representatives, lawyers, accountants, and other professionals who work for you.

21. SAFE-GUARD THE EARNEST MONEY/SECURITY FUNDS

RE/MAX EXCELLENCE REALTY will hold the Ernest Money Deposit/Security funds, in compliance with the laws of this state, on your behalf, to ensure contract compliance.

22. HELP ARRANGE FINANCING FOR YOU, IF NECESSARY

If requested, we will provide the cooperating Buyer's Broker attractive financing programs or information that may help to satisfy the mortgage contingency more quickly and safely.

23. FOLLOW UP AND ENSURE THE TIMELY STATISFACTION OF ALL CONTRACT CONTINGENCIES AND REPORT ANY DEVIATIONS

We maintain a calendar of pertinent activities which we review regularly to monitor contract compliance. We will advise you as to the status of these events.

  • opening escrow/trust account

  • delivery of contract

  • home inspection

  • home warranty

  • deliver binder to lender

24. PARTICIPATE IN THE SETTLEMENT PROCEEDINGS, AS NECESSARY

  • We attend closings, whenever possible, to ensure a smooth transaction, from start to end.

  • Explain any settlement process whenever the Settlement Officer's explanation is inadequate.
  • Arrange for relocation, if required
  • Provide you with Moving Tips  
  • Provide you referrals to other related services

25. RETAIN A PERMANENT RECORD OF THE CONTRACT

  • We will maintain a file of all pertinent documents for a reasonable period.

COMPARATIVE MARKET ANALYSIS:

The actual selling price or market value of a home is the highest price the market will bear. In determining the asking price or listing price, we will provide you with a comprehensive market analysis of comparable properties that have been recently offered for sale in your neighborhood.

 

The Comparative Market Analysis (CMA) specially prepared for your property will show a detailed analysis of homes similar to yours in terms of type, style, age, number of bedrooms, number of bathrooms and other features.

 

The comprehensive CMA report of your property will be divided into four categories:

1. Similar properties that are currently listed for sale.

2. Similar properties that have recently sold and transferred.

3. Similar properties that are pending settlement or closing.

4. Similar properties that have recently expired or no longer listed for sale.